If you’re a bricklayer looking to grow your business, you might be wondering if Google Ads can help you get more clients. At first glance, it might seem like online advertising isn’t relevant to your industry. After all, you’re a bricklayer, not a marketer, right?
But it’s a known fact Google Advertising can be a powerful tool for attracting new clients. That’s why we’ve decided to put together this guide for bricklayers who are considering using Google Ads to grow their business. We believe that if we can help you get more clients with a little bit of free advice, it’s a win-win for everyone.
So, what exactly is Google Ads?
Up until recently, it was known as Google AdWords. But since 2018, it’s simply been called Google Ads. If you’ve ever done a search on Google, you’ve probably noticed those four listings at the top of the results with a little green “Ad” box next to the website address. These listings aren’t there because Google thinks they are the best results – no, they’re there because the businesses paid the most amount of money to be listed there.
Of course, it’s not quite as simple as just paying the most money. Google uses a complex algorithm to determine which ads to show and in what order. But broadly speaking, the top four ads will be ranked roughly in order of how much the businesses are paying Google.
Below the four paid results are the “organic” results. By “organic,” we mean the results that are there on merit rather than spend. Of course, we’d all rather rank at the top of the organic results, so we’re not paying for every click. But sometimes, using Google Ads is the only way to get up there.
While you’re here…
Bricklaying can be a physically demanding profession, with a high risk of injuries from working with heavy materials and tools. This is why it’s important for bricklayers to have proper insurance coverage. Brickie insurance can provide protection against a range of risks, including accidental damage to property, personal injury, and legal liability. With the right insurance policy in place, bricklayers can have peace of mind knowing that they’re covered in the event of unforeseen incidents that could otherwise result in significant financial losses. Additionally, having insurance can also help to build credibility and trust with clients, who are likely to appreciate the fact that their bricklayer is taking steps to protect themselves and their business.
Now, you might be wondering: does Google Ads actually work?
The short answer is yes – it absolutely can get you, new clients, as a bricklayer.
However, just because it can get you clients doesn’t mean it will necessarily be profitable for your business.
One of the most important metrics to look at when evaluating the effectiveness of your Google Ads campaign is your Cost Per Acquisition (CPA). Your CPA is the amount of money you spend on ads for each new client that is acquired. To calculate it, you simply divide your total ad spend by the number of new clients generated.
For example, let’s say you spent $500 on Google Ads in a week and acquired five new clients as a result. Your CPA would be $100 ($500 ÷ 5 = $100). Then, you need to ask yourself if that CPA works for your business. If your profit on each new client is $2,000, then it’s probably safe to say that it’s working for you. But if your profit is only $75 per client, then clearly, it’s not going to make sense to spend $100 per client to acquire them.
So, while Google Ads can definitely get you, new clients, the important question is whether it will get you clients at a price that makes sense for your bricklaying business.
Now, let’s talk about how much Google Ads actually cost.
Google Ads works on a bidding system. You set the amount you’re willing to pay for a click for a particular search term, and Google will rank you along with your competitors based on your bids.
Businesses can also set a daily budget for their ads, which does not affect ad placement but can limit the number of clicks per day. The cost per click (CPC) varies depending on the search term and the competition. To attract users searching for “bricklayer Sydney,” for instance, a Sydney-based bricklayer would have to bid at least $8.33 per click.
Selecting the right keywords is crucial to the success of Google Ads. Using the example of a bricklayer in Sydney, bidding on “Bricklayer Sydney” might seem like the logical choice. However, targeting a specific suburb such as “Bricklayer Manly” could be more effective. This is because people searching for services in a specific suburb are more likely to convert into clients. Therefore, it is essential to consider the likelihood of converting a click into a client when selecting keywords.
In conclusion, while Google Ads can be an effective tool for getting new clients for your bricklaying business, it is crucial to consider your CPA and select the right keywords. With careful planning and a good strategy, Google Ads can be an excellent investment for your business.
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