The health industry keeps growing year after year as more and more people switch to a healthier lifestyle.
Many food and beverage brands have healthy products and they continue to introduce more into the market. That’s because everyone knows they can charge a premium for a healthier product.
Whether you’re passionate about healthy products or want to take advantage of the health industry, starting a business, building a brand, and having long-term success is not an easy thing to achieve.
But if you want to take on the challenge, here are a few tips for getting into the healthy drinks business.
Create a Good Recipe
The first thing about creating a healthy beverage business is having the right recipe. Apart from having a good taste, your drink needs to smell good, look good, and be refreshing. Since you will want your end users to give you free advertising on their socials, these things are vital.
When you’re creating a recipe, you need to be careful about the ingredients. Consider avoiding any of the common foods that a big chunk of the population is allergic to for starters.
Then, you can think about using natural or local ingredients instead of dealing with imports and customs. Finally, you should think about the availability of your ingredients all year round.
If you have a drink that requires ingredients from other countries or ones that aren’t available around the year, look into synthetic substitutes or create a line of drinks for every season. Seasonal drinks can be good because they give the impression that the brand uses fresh or natural ingredients.
Outsource or In-House Manufacturing
Once you have your recipe, you need to scale it up to a production level and think about your manufacturing.
Many businesses look into outsourcing their manufacturing to focus on selling the product rather than making it. This allows them to put more effort into marketing and building sales channels.
However, you should think about manufacturing in-house since your entire brand is about those beverages and there are no substitutes. Even if you start small with just the core process of manufacturing in-house, you can maintain the quality of your brand.
You can look into liquid filling manufacturing machines and other equipment to get an idea of the costs.
Set Up a Business
Now, the front end of the business. You need to set up a company and deal with all the necessary paperwork that goes into establishing a healthy beverage business. You should consider working with a lawyer to help you set up.
Also, you should get a patent for your recipe and get copyrights for your brand to avoid unnecessary trouble down the line.
Next, you need to create a business plan and get funding to cover everything up to a year after the launch. If you’re expecting to break even after a year of launching, then you should have funds till then. This will help you focus on building your brand and delivering quality rather than worrying about money and needing to cut corners. Finally, you need to create sales channels and figure out your target consumers. Once you know who you’re selling to and how you’re selling, you can look into the best digital marketing strategies to get customers and build brand loyalty.
